Catalogue Design and Photography in Shanghai.

Client Name
Argington (USA)

Client Since
2006

Services
Graphic Design
Photography
Retouching
Print Management

About The Client
Argington is an American company producing modern children’s furniture. Headquartered in New York, the company produces most of its products with a number of high-level suppliers in China. The company is a wholesaler and sells its products through retailers and department stores.

Problem
Argington grew extremely fast since its inception in 2003 and added one product line after the other. Each new product line was photographed and marketed almost entirely separately - therefore it became difficult to have one consistent marketing and branding style.

Solution
Rimagine conceptualized an idea for a new catalogue and organized the entire production including:

- Producer (Project Manager)
- Art Director
- Table-top Stylists
- Set Designers
- Set Builders
- Photographer
- Retouchers
- Print Managers
- Location Scouts
- Models
- Hair & Make-Up Artists

Since most of above stated professionals work under the same roof, it was easy for them team to meet regularely to discuss and follow-up on the project. A beautiful villa was found in an premium exclusive compound in Shanghai. The set-designers and builders went to work, and after the set designers and builders painted the walls, a beautiful wooden floor was put in the rooms. In total, 7 shooting locations were created, making it possible for the team to work on one a set, while the other was shooting on the other one. After the photography, all images were retouched (cleaned- up, clipped, optimized) and stored in Rimagine’s internal image database.

All pages were then optimized for printing (with proofs / test-prints) by our print management team.

Thanks to the great production team:

Photographer: Phil Roy (Rimagine)

Producer: Lynn Hou (Rimagine)

Graphic Designer: Anja Huebscher (Rimagine)

Set Stylist: Florence Drouzy
Set Stylist Assistant: Virginie Moreau

Hair and Make-up: Jackie Jia
Models: Marre, Manon, Ambre, Lou, Raphael, Souli, Oskar & Franzi

Company Brochure:							Rimagine is an internationally-owned, full service photography company operating own photo studios in Shanghai, China. Our range of services goes beyond that of regular photo studios – our commercial photographers, digital retouchers and graphic designers in Shanghai have the artistic and technical capabilities to transform ideas into a whole range of marketing material such as images, catalogs, brochures and packaging.	Newsletter // Imprint // Download Area